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Your Daily Drive

License Plate Customizer

campaign

To promote Spotify's "Your Daily Drive" playlists and the use of Spotify in cars, I designed an app that allows users to create themed license plates with photos of their favorite artists.

Users can vote on their favourite plates via the community section, and the most popular creations will be the central focus of an outdoor advertising campaign that uses billboards located next to major roadways to promote Spotify and Your Daily Drive.

Design: Me
Direction: Me again
Photography: Nabil, Pari Dukovic