Bye St. John's
St. John's Board of Trade
The St. John’s Board of Trade wants to increase patronage to local businesses. Unfortunately, the people of St. John's are shopping on Amazon because of the pandemic, and they're doing so without concern for the effects its having on their local businesses.
To promote buying local and solve the problem of "Amazon apathy", we created a campaign that has the St. John's Board of Trade ask the people of St. John's to donate money to Amazon.
By making such a controversial request, we're showing the people of St. John's that in this case, saving money is just as bad as giving it away.
The wild postings direct the audience to the microsite where they can learn more about the campaign as well as access resources that make it easier to shop locally.
Direction: Me, Andrew Reutsky
Copywriting: Ryan Paterson
Design: Kim Marfil, Bernadeth Bangod